Traditionally associated with celebrities or high-paid executives, cocaine used to be too expensive for most people. But in the past 30 years, the price has fallen by an estimated 80 – 90%. By lowering the price, traffickers have been able to expand the market. But how does it get from producer to consumer? What happens at each stage of its journey and who are the main links in the commodity chain? We follow the cocaine route from the jungles of Colombia to uptown Paris.